A Good Accomplice
Provides Insight

  • How to Create a User Persona

    How to Create a User Persona

    Before getting into product management, I spent the first five years of my career as a consultant and worked directly with the end-users of our product. I didn’t know it at the time, but I was becoming familiar with and starting to form user personas. I didn’t know the proper term for it -, but... Read more

  • Why are Personas Important in Product Design?

    Why are Personas Important in Product Design?

    There are countless product design experts out there, but many of them incorrectly operate on the idea that they know best. They don’t take a minute to step back and ask how their users would utilize and work with their product. It’s true that it’s impossible to design a product that will make everyone happy,... Read more

  • What is the Discovery Phase?

    What is the Discovery Phase?

    We believe the Discovery Phase is pertinent to success when building a new digital product. Discovery is the first phase and it lays the foundation for the design, development, and launch phases after.  How Accomplice Lays the Groundwork For Your Product When working with the Accomplice team on the discovery phase, we will work through... Read more

  • What is a Fractional CTO?

    What is a Fractional CTO?

    A fractional executive is hired by a company (most commonly, early-stage start-ups) to fill an executive role for a “fraction” of full-time work. Fractional executives guide companies through important decisions as they grow. Hiring a fractional CTO, CEO or CIO for example eliminates the costs of long-term commitments, high-end salaries, and all the employee benefits... Read more

  • The Swish Journey

    The Swish Journey

    Mark Tenney came to our team with an idea he was passionate about. Growing up in Southern California, he has played sports his entire life. Now as an adult, he was eager to solve the problem of getting players together to continue playing the sports they love even though they may not be involved in... Read more

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